Constructed meaning from visual image and type

Here is an advert for Detol's alcohol hand wash. The clever thing they've done with this is to take an everyday situation and make the viewer think about what’s going on. No one would really think twice about holding these normally but by replacing these with a hand it makes it more personal and makes you think more about germs. This is reinforced with the hand having a plaster on it. It makes you think that you, in a way, need the product to protect yourself from these everyday situations.





I think these two images are really successful as they incorporate the product with the message. The first image of stubbing out a cigarette on a bin works really well with the message. It instantly grabs your attention and is likely to make you think more about what you’re doing as a smoker.

The second image we have a cigarette bin. The front panel is slightly translucent and as it gets fuller it appears that the lungs are filling up too. Really clever idea actually, works so well at literally communicating the message. I think in general though, if design can have a purpose and a form of interaction it's always going to be more successful at pushing a message. We can all walk past posters, but these two take the form and incorporate a message that we can’t really avoid.





Here we have more of an environmental message concerning power consumption. It's a great piece of design but it will only really work at night. If you saw this during the day if wouldn’t really seem to have no impact at all.





Here's another design aiming to stop people smoking. The positioning of the design is obviously what’s key with this idea. The fact that it’s interacting the smoking, with what’s effectively pollution from the bus works really well. With the bus giving off pollution it also suggests that’s exactly what your breathing in, so what’s the point. With this main image, we then have the text, 'ready to quit'. I think after looking at this it would definitely get you thinking about quitting as it's a pretty powerful image.



This is one works really well. It's obviously communicating the effects of drink driving but in a really smart way. The design has been printed and posted on the full face of a pub/bar door, with the message 'it's a crime to drink and drive'. The idea communicates the effects and the consequences of the crime, and links it straight back into the worst case scenario.

The same can be said for the smoking images as well actually. The image jumps straight into the worst outcome and has a massive impact on the viewer. It's not saying, 'if you have another, drive a bit more carefully', its saying 'stop now, or you’ll find yourself here'. It would defiantly have an impact on the viewer and would persuade the individual to follow what it's communicating.




When it comes to worst case scenarios, this is pretty much as worse as it can get. Very strong then, with a big impact, this jumps straight to the point. The poster is for 'World No Tobacco day'. Not something I've heard of before but the message is pretty clear. Obviously thousands of graves, which the campaign is suggesting was from smoking.

There’s a strong divide with the image, between the non smoking 'green' area, suggesting health and the opposite with the graves. It's almost as if the posters saying, these are your options, make a choice.

Images That Effectively Communicate a Message to an Audience

Diesel 'Only the Brave' Kxx

This is another piece of work produced for Diesel’s ‘only the brave’, this time with Illustration. I’ve always been a fan of fine ink art and I it’s fair to say that this work really is immense. The amount of time spent on these is greatly shown is the masses of detail and it definitely pays off.

Anatomically, these are spot on and the shading and line work is incredible. The lines themselves are almost comic style in which they’re drawn. Other fine art may have similar patterns but this work makes a strong emphasis on the lines and makes you look closer meaning that it’s intentionally carrying this bold look.

I think in all, this is a very successful piece of work and greatly inspiration in terms of getting what you put in.

Form Minus Function Paul Hollingworth

This collection works on the premise of form minus function. The image is based on liquid inks dripping the letter forms themselves. This is a very slick effect and works surprisingly well. I’m a little confused to how the images were made but then again, that could be what’s intriguing about them.

Compared to some of the other work looked at I do like the fact the image has a meaning. Form minus function, representing the ink and the shapes in a completely different form. In some aspects of the design it looks as if the ink has been dropped in water and photographed, to shape some of the forms. It’s a cool effect and if it is done this way, then maybe it shows the possibilities of how photography can become a big creative part of graphic design.

Typography

I can’t decide whether this was done purely on something like Photoshop or hand drawn, maybe a mix of both. Either way, this image has a great delivery and works well in terms of type. The bleeding ink is a great effect and has a good visual impact in terms of drawing in the viewer. I think it has more potential with use of coloured inks and maybe taking to another step but the concept works really well.

Creativity by François Leroy

This image really caught my eye flicking through the net. First thing that ‘jumps out’ would be the character in the middle. The concept behind this is really cool, leaping through the sky, trailing colour. The lighting on this image is really powerful, strong and vibrant. This contrast well with the background and makes the main character ‘pop’. Really liking all these lighting effects I’m coming across and seeing how the use of colour can effect and add to the images.

Here is another production for the Red Bulletin. What with the same process been applied to this as previously discussed, I again love this image. The style in which the method is applied is so sleek and colour work is once again amazing. Putting the track, cars and formula references in such odd locations, such as a desert in this instance, instantly changes the look and feel of the image.

The way everything’s put together seems to work effortlessly and image itself is very attention grabbing, through use of colour, perspective and composition. The sense of movement is once again, shown really well and definitely gives a look of speed and action. These Red Bull images are very much my favourite pieces from Ars Thanea and very inspirational.

MadInSpain 2008 - Peter Jaworowski / Produced in Ars Thanea

Martini Asti - Elements

The Red Bulletin – Singapore by Peter Jaworowski / Produced in Ars Thanea

This is one of my favourite images from Ars Thanea so far. I do like motorsport but that’s not why I instantly like this. What this image does incredibly well, is to portray motion in such a way that it’s exciting, intriguing and aesthetically pleasing all at the same time. The lightings representing a slow shutter speed effect and the tyre trails, it’s just such a nice effect and I love the outcome. There must have been a lot of work put into the background as well because the dark subtle tones really do make this image.

I think the colouring in general helps create a slick look to it, it’s certainly not a cheap and it does seem to give out a very stylish effect.

Wrigley's - 5 (Pulse) by Peter Jaworowski / Produced in Ars Thanea

With even more work from Jaworowski and Ars Thanea, we have the ‘Wrigley’s 5’ poster. I’ve chose this image because what it does is take an otherwise dull box and turn it into something interesting and exciting. It defiantly suggests the product to be fruity and full of flavour portrayed by splashes and slices of fruit. The composition works well and the colour is extremely vibrant and eye catching which is obviously a must.

Only the Braze by Peter Jaworowski

This image is another from Jaworowski, worked on top of Diesels original poster image. I think the images success comes from good use of photo manipulation/matte painting and the use of texture. As you find in most work these days texture plays a big part in setting the scene. Textures used in this image to create a dark gritty mood with crumpled edges and dark themes. It works really well and adds an interesting element to the design. As with others, simple colour range showing use of fractals and lighting effects.

No strings Attached by Peter Jaworowski

Now this could have turned out to be a pretty horrific sight bearing in mind the subject but the way this has been produced makes it look incredible. The way types been blended into the image works perfectly whilst creating interesting perspectives. The separated effect adds another level to the image and the funny tag lines finishes the work perfectly.

Desktop Battle with Select by Studio Kxx

This image mixes a really nice blend of illustration and type. The sketches are packed with nice intricate detailing and accuracy. I also like how the illustrative style has been used as a fill for the type, keeping the consistency. Subtle colouring has also added in a nice natural water colour like’ effect which is subtle enough not to detract from the main image.