Monday, 15 November 2010

POS Idea

Saw this in Asda tonight. Never considered the idea for a stand or POS. Just focussed on designing the products. But, we will need a place for display and this idea is great.

The pos is positioned right at the front of the store and the height really makes it visible and attracts you in. We went over to check it out and even picked up the DVD and read back of case. But without the stand I wouldnt have picked up some dragon film off a shelf. So it obviously works.

What size to do the posters??

The promotional posters are fairly obvious because I know they need to large format and highly visible hense decisions in type size and thickness etc. Although the smaller posters I'd be using for sale and dressing areas don't really need to be huge.

Not just in terms of costing but toying between the idea of A1 and A2 I'm starting to lean towards A2. I've got examples of past prints in these sizes in front of me now and in thinking who'd be buying the posters, would they want an A1?

Spoke to a few people about this today and a lot of people said that you'd think bigger the better with these things but A2's generally a good solid size. If it was being stuck up onto someones wall it's not too big but still an effective size.

It is hard to say at this point anyway, probably best to run some prints though in varied sizes and get some feedback off that.

Sunday, 14 November 2010

Foundation Tees

One thing to really note about this is how littler theyre related to any cause or charity, they just look appealing. I think is a good thing as your almost giving to charity without even knowing about it. You buy the product becuase its appealing whilst QS hand 3% over to a good cause.

______________________________________________________

Foundation Tees
By Taylor Cotton | Published March 17th, 2010

New Quiksilver Foundation tees for summer!

QUIKSILVER FOUNDATION ART TEES

The Quiksilver Foundation art tees for summer 2010 is a collaboration between Brookes Reeder and Scott Massey. With the photography of Brookes Reeder and the DIY style of Scott Masey we have two tees that echo an environmental theme by content or implied simply by the recycled process of collage. Please visit www.rrrproject.com to gain info on Scott’s new book, RRR.01, which Brookes has also contributed.

design/cut Scott Massey – www.nohawk.com

photos Brookes Reeder – www.stumpystudios.net

3% of each Foundation tee sold will be donated to the Quiksilver Foundation to enhance the quality of life for communities of boardriders across the world by supporting environmental, educational, health and youth-related projects.

QUIKSILVER AND HOPE ARTIST NAIROBI COLLABORATION


The Quiksilver Foundation supported the 2009 HOPE social mission to Nairobi, Kenya with the intention of bringing artist and media to places in need. 3% of each Quiksilver X HOPE tee sold will benefit the HOPE campaign in continued support of artist in global education and peace programs everywhere.

H.O.P.E. or Helping Other People Everywhere is an energy concious 501(c)3 non-profit focused on involving artist and their contributions in campaigns, programs and events to support existing social projects that promote education and peace around the world.

Pink Cypher J-Dub Boardshort

Taken from QS Foundation Web. An example of designers creating products to be sold through QSF. 3% of proceeds to to charity and as pictured below, they're displayed on riders to make them more desirable/cool, pink or not!


Pink Cypher J-Dub Boardshort
By Taylor Cotton | Published March 18th, 2010

Julian Wilson’s signature Cypher J-Dub boardshort will be available in a limited edition pink colorway this summer! 3% of the proceeds raised from the sale of these boardshorts will be donated to support Keep A Breast education, awareness and breast cancer prevention programs.

To learn more about Keep A Breast visit their website at www.keep-a-breast.org.


Dane Reynolds approved!

Sponsors

Main consistant sponsorship coming from Orange, Sony Ericsson.

Previously Sponsored Events :

King of the Groms
Pro France
Pro Portugal
Tony Hawk and Friends
Radar
Estoril

Why do it, how do they benefit?
Quiksilver tours are huge events drawing in thousands of young people. Sony market products towards this group and work in conjunction with QS on various products.

"During the next week will launch the new Sony Ericsson Quiksilver Spiro, exclusive to the TMN network. The phone will be available in all the outlets of TMN, and Quiksilver stores (Columbus, Ericeira, Lisbon, Guide, Porto, Porto and Cascais).Should you buy the new Sony Ericsson phone in a store QUIKSILVER TMN will also receive a voucher worth 10 €. After only have to drive to one of the Quiksilver Stores and exchange the voucher for € 10 at Quiksilver products and / or Roxy."

http://seinsider.com/?p=3836





Other previous major sponsors of QuikSilver
Peugeot

Peugeot 106 Quicksilver
Peugeot 206 Quicksilver

Virgin Media
Virgin Travel

Saturday, 13 November 2010

Ideas - Possible Logo - "Goat Boater"

Research

Basically I wanted to combine some of the design ideas I've being playing around with to the events title, The Goat Boater. To do this I thought it best to start getting some reference images to start working over and try to build a base for how I wanted them to look.

I've stuck with the same colour palette previously chosen as these came out best in testing and were maintained throughout for consistancy.

Refs



3 Main ideas below, there are some VERY initial ideas that I'm a little reluctant to put on as they're really quite terrible. Should also point out these are just initial ideas for now:

LINK to DP POST

Friday, 12 November 2010

Name of THE EVENT

Chosen name for the event will be

THE GOAT BOATER

Basing this on the reason that it's catchy. It's slightly humerous as well that will relate to a younger group and it actually relates to surfing curture and it's nothing offensive. It's fun light and has a cool flow to it.

Goat Boater
Derogatory term for kayakers and wave skiers


This will appear on everything connected to the Event. Posters, products, promo, everything.

"where ya off?" - "off to goat boater mannnn"... Think it works

Finding a Name for the Event

To get some inspiration I started to look at surfing again and the terms. Found out some pretty interesting stuff actually, listen below..

http://www.surfing-waves.com/surf_talk.htm

Point Break - The Swayze / Reeves flick entitled "Point Break" was named after this type of wave! The point break is a wave that breaks onto a rocky point. A good example of a point break is Bells Beach in Australia. (It's nice how this links the film and the wave together!)

http://www.imdb.com/title/tt0102685/ <- Film link if you can't remember what it was about.

Billabong
What Australians call a watering hole, but to everyone else it is one of the largest surfing equipment and clothing manufacturers out there.

Goat Boater
Derogatory term for kayakers and wave skiers

Gremmie / Grommet / Grom
Any of the above can be used to describe a young or inexperienced surfer. Grommet is also the cute doggie character in the Nick Park animation creations. (And they are really rather good!)

Keg
Another word for a barrel / tube

New School

The term given to trick surfing — airs, shove-its, etc.

Noodled / Noodle Arms
Being exhausted or having tired arms

Offshore
This is when the wind at a surf break is blowing off the shore ;-), It makes for ideal surfing conditions.

Party Wave
A wave surfed by several people at once

Rail
Rails are the sides of your surfboard, running from nose to tail and back again.

Rail Bang
To fall off and take the surfboard between the legs (Ouch!)

Shubie
Someone who buys surf gear and clothing but does not surf

Proposed Product Range

Clothing

1. Shirts – 4 Designs incorporating the charity logo. Boys/Girls 2 Each
2. Hat / Cap – 3 Designs
3. Shorts – 2 Designs Boys/Girls


Promotional and Event Material

1. Posters – Set of 5 to be displayed around the area for publicity. Also to be used as display in and around the event.
2. Banners – 2 Designs. Signage displayed around the event featuring sponsorship information.
3. Flyers – To be used as a sub to the poster. Promotion leaflets available around the event area to draw people in. Also applicable within the event, outlining times and schedules.
4. Tickets – Design for the entry ticket. Design should outline information such as all areas and include sponsor logos etc.
5. Certification Boards – These will be the large format boards awarded to the surfer. They will not be pre written with details of the riders name etc, this will be left black to be written on the day of the event.
6. Site Map Poster – Layout to be displayed at the main entrance of the event depicting the various elements of the event.
7. Umbrellas – 1/2 designs maximum. Used for dressing blank areas of the beach.
8. Tents – A shaded area for the adjudicators, QS logo and Sponsorship to be shown. This is a large impact piece for the viewer so visibility on both the design and sponsors will be high impact.


Print Products

1. Surfboards, Vinyl Wrap to be applied to the top section of the board. To be largely seen as ‘skins’. Interchangeable designs for riders.
2. Stickers – Pack form, up to 20 separate designs for the brand and event.
3. The ‘Quik Fold’. Range of 5. This is the folded poster I’ll be running. The poster is obviously flat to begin with however is perforated to easily pop out and be folded into a spherical ball, the Truncated icosahedrons.
4. The ‘Quik Cards’. Range of 50 cards. This is the pack that allows the user to construct shapes and create forms by stacking the cards in endless variations.
5. Lanyard – 1 of, need to be simple in form due to printing limitations.
6. Book marks/Collectables – Range of 8.

Event Research Products - Exhisting Photography



Board Design, Stickers and water buoy



Stickers



Lanyards, nice idea these because of there popularity and people would like to be seen with them (needs supporting from questionnaire)

Event Research Promotion - Exhisting Photography



Bright bold and colourful photos. Clearly depicts the event, surfing and the team behind it, 'QuikSilver'. Link to web address and sponsors shown below.



Sponsor organised competitions within the events, pretty good event too!





Pretty important this one, something I completely over looked... A site MAP



Event Research - Exhisting Photography



Shaded areas for the judging panel and umbreallas. Outlined to the left, Photographic area with competition design and sponsorships features.



Certificates on generic boards, prize / titles and names are then handwritten onto the board.



More boards from Pro Portugal. Note the Sony Ericson sponsor ship in the upper left. Sony have sponsored 5 consecutive events for 5 years so far.



'Base Camp' Lots of material here depicting the event and areas of the course.



Boards, signage and sponsorship are litered around the event creating a boundary around the event and a chance for sponsors to seen around the event.



Mobile advertising. Sponsors providing event sponsorship whilst drawing attention to themselves.

Thursday, 11 November 2010

Charity Posibilities

The main charity I'd want to choose for the QuikSilver Foundation would be 'Caner Research Uk' http://www.cancerresearchuk.org/?gclid=CJ7DjvGbmaUCFQHS4wodpFhpGg

Without going into why cancer is such a large issue, becuase it's largly obvious an not relevant to the course anyway, but cancer affects such a large population from young children to the elderly. With such an important cause touching such a wide spread of people I thought it appropraite for the foundation in terms of age range and relevance.

Some Tag Lines to paly around with: -

ACT QUIK
THINK QUIK - Possibly relevant to brain tumours? No, actually made myself cringe just thinking about that. But something along the lines of 'Quick' to link with Quiksilver. Something that has a sense of urgancy etc.

Tuesday, 19 October 2010

How can Nets be interesting...

When deciding on a product range, how can I create something that people WANT to buy, WANT to use. We'v all seen and bought charitable items in the past, ribbons, badges. But what can I do that could set QS apart in this project.

Started looking at more nets and came across this, the Truncated icosahedron. The net for a football!

So my idea was, think of each hex on the ball having a quicksilver design an being made up to create this funky looking aunamental object (possibly a lamp shade?)

This could be sold as a flat poster which could still look effective if not built. The user would buy this knowing that the sheet has some further purpose, interactive.







Related polyhedra

It shares its vertex arrangement with the truncated great dodecahedron and the uniform compounds of 6 or 12 pentagonal prisms. It additionally shares its edge arrangement with the nonconvex great rhombicosidodecahedron (having the triangular and pentagrammic faces in common), and with the great rhombidodecahedron (having the decagrammic faces in common).

Uniform great rhombicosidodecahedron.png
Nonconvex great rhombicosidodecahedron
Great dodecicosidodecahedron.png
Great dodecicosidodecahedron
Great rhombidodecahedron.png
Great rhombidodecahedron
Great truncated dodecahedron.png
Truncated great dodecahedron
UC34-6 pentagonal prisms.png
Compound of six pentagonal prisms
UC35-12 pentagonal prisms.png
Compound of twelve pentagonal prisms

Friday, 15 October 2010

Brent Swart

MORE AT
http://brentblack.deviantart.com/gallery/



Possible Product Ranges

Camo Design

Ranges
T Shirts
Stickers
Buttons - Liking the idea of this, especially from the charitable side of things. Cheap to produce, small/portable design. Something that you can take with you spreading the message!

http://shop.camodesign.de/details.php?product_id=15&category=1

Logo Deck - skateboard design - image 1

Mr Bingo

Had a look at Mr Bingo Design company. Saw an idea that could be relevant to my product range, a postcard book. Bound etc. Could be usefull for an application to some designs over next couple of week?



Cool Packaging/Print Design

Seen similar things to this in seminars before such as the bags. Creative ideas still that gives some ideas of my own to making design more personal/interactive. Something to look back on when I've decided on my product range.

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging

Cool Packaging


Cool Packaging