Few Bits from http://www.thecoolhunter.co.uk/

Innovative Design Apple

Apples concept for the iPod Based watch. Little information available on this but if it was to hit production it would feature mp3 play back, calendar, calculator and of course watch.

The World's Coolest Hotel Rooms - the first in a series of the cool hunter-branded books has just been published by Harper Collins Publishers (US). Next in the line will be The World's Coolest Houses, The World's Most Creative Work Environments, The World's Most Innovate Retail Stores, The World's coolest kids spaces/playgrounds and a few other special book projects.

Yes, we all saw Lost In Translation and thought, ‘hang on a minute, if Bill Murray can seduce Scarlett Johansson by singing ‘More Than This’ then maybe we could too!’

Let’s face it, karaoke has always been the butt of bad movies, and its reputation is currently languishing somewhere between Japanese businessmen necking methylated spirit and hen parties ‘cutting loose’.

But recently, it has started to reclaim its cult status from half-tanked brides-to-be, and become a little bit more palatable. Thisnew karaoke bar has been quietly, or rather, loudly, winning acclaim for its alternative approach to the nation’s favourite pastime.

Rather than the dark booths of your standard karaoke club, this new private members’ sing-along has incorporated young artists to help liven up the interior. Think Manga cartoons but with a Lichtenstein edge.

Each booth has its own distinctive decor, and every surface has a graphic to reflect the spaces they fill. Which is a far cry from the matted walls and vinyl floors some bars choose. And most of all, it’s members only, so there’s no need to worry about being harassed by a woman with oversized fairy wings stuck to her back. By Matt Hussey.

Nike Stadium

Nike Stadiums continue to reinforce Nike’s reputation as a creative supporter of soccer — something that their 2007 Cannes Lion-winning Stadium shoe box represented well. A limited number of shoe boxes were transformed to resemble a stadium with an image of a stadium and an embedded sound chip. When you opened your shoe box, you saw a miniature stadium and heard the crowd cheering, and you could imagine yourself inside a stadium cheering along or, better yet, playing on the field wearing your new Nikes. - Tuija Seipell

NIKE Ads

When you are Nike, you just do it. There’s absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention.

Here at Access, we are creating Nike Extreme experiences around the globe. Here are a few of our concepts in which we use the Nike singular swoosh power to create serious buzz. The kind of buzz that goes viral because people love it. Because they are having fun doing it.

Dutch Football Federation - 2010 FIFA World Cup T-shirt.

Genius idea - Dutch Football Federation - 2010 FIFA World Cup T-shirt.

I like heights..... :l

Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.

If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews that are so important to today’s consumers.

We’ve recently highlighted a few simple and clever examples of this in our advertising section. The most recent was the People as Fleas idea.

A similar large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you. - Tuija Seipell