Trendsetter by ‘Paul Hollingworth’

Trendsetters is a small dance event in London. From reading about the idea the design was intended to look different in each of its MANY applications, hence trendsetting. Many, being the word, this clever font was applied to posters, leaflets, crafted into wooden block signage and light boxes. This is what I appreciate most about this, it’s not just for print, it’s used in so many situations which then add their own interpretation and form a different take on the image every time.

For some reason I have always favoured the computer side of design but seeing work being applied in such creative ways is pretty inspirational to be honest.

My favourites from this design one has to be the light box with the human interaction and then the way it’s been put back into 2D with the leaflets/tickets. What’s also interesting with the 3D light design is the way it works on certain angles. It’s kind of similar to the channel 4 idents that we’ve recently worked on, how concepts can be interoperated and formed together.

I think the designs biggest success is through its simplicity. It may be simple but its incredibly effective taking a 2D font, making it to 3D, adding light ect. The range of exploration is really impressive and also very effective in its delivery.